Tech Bros Threaten to Make Serfs of Us All
By: James Marriott
On: The Times
In this piece on the tech oligarchy and modern “serfdom” Joel Kotkin is cited by the author, excerpted below:
In the past few years, a number of writers have wondered whether the rise of powerful tech companies heralds not unlimited social progress but the return of our species to its default social organisation.
The most electrifyingly gloomy of them is Joel Kotkin, whose 2020 book The Coming of Neo-Feudalism provocatively suggested that society was already beginning to slip back towards the feudalism of the Middle Ages. Where the power of medieval elites rested on the control of land on which serfs toiled, Kotkin argues modern tech oligarchs monopolise the “digital territory” on which modern workers depend for their survival. Rather than rotating crops on fields owned by the lord of the manor, “digital serfs” labour on tech platforms, selling goods on Amazon, taking delivery instructions from apps such as Uber or serving up content for Google or YouTube.
